In business, power does not always belong to the most competent person in the room. More often, it
Visibility Is Power: Why Women Must Own Their Narrative in Business
Tag: Communications Communications
The 5 Visibility Assets Every African SME Should Build in 2026
Growth is no longer constrained by ideas or demand alone. For most African SMEs, the true constraint is
Attracting Investors Through Storytelling and PR for African SMEs
For many African SMEs, the primary barrier to scaling is not a lack of innovation, but a lack
How Bloomwit Helped African Rhapsody Expand Its Presence Across Africa
Across Africa, many small and medium-sized businesses are building strong products, solving real problems, and creating value within
How Business Communication Helps African SMEs Compete With Big Brands
There is a stubborn myth that small and medium enterprises in Africa cannot stand beside multinational corporations. The
Reputation Management for African SMEs: How to Protect Your Brand Before a Crisis
Reputation is not something a business suddenly starts to care about when there is a problem. It is
Bloomwit Releases 2026 Visibility Report for African SMEs, Highlighting Critical PR Gaps Constraining Business Growth
The 2026 Report shows that fewer than 15% of African SMEs invest in strategic PR despite proven 3-6X