Principles of Strategic Writing
About Course
Discover how to turn ordinary writing into powerful, goal-driven communication. This mini course introduces the GATMR Framework, teaching you how to write with clarity, purpose, and measurable results. Learn to craft every piece of writing strategically so it resonates with the right audience and achieves real impact.
Key Learning Objectives:
- Understand the core principles of strategic writing.
- Apply the GATMR Framework to plan and execute writing tasks.
- Define clear goals and analyze your audience effectively.
- Develop a tone and style that connects and persuades.
- Measure the success of your writing and refine it for better results.
Course Content
Module 1: Why Principles Matter
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Introduction
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Strategic Writing: Stepping out of the Echo Chamber
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The Cost of Writing Without Principles
Module 2: GATMR Framework
Module 3: Goal, Audience, Tone, Measure, and Repeat/Rejig.
Conclusion
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Student Ratings & Reviews
It was a good match. It did give clarity. I don't regret signing up. And, I'll recommend it to beginning writers who desire to upskill.
Intriguing
I've learned to have a goal while writing. Every writing should be targeted towards achieving a desired result.